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There are many skills required to organise a successful event but there is training out there that can help you.

If you are organising an event there are a variety of courses to suit your needs – whether you are an event manager who could benefit from leadership training or you just want to brush up on your health and safety knowledge and event security measures, there is a course for you.

Improve your pitch

Not everybody has the gift of the gab, or has natural sales skills. For larger events, you will need sales ability in a number of areas – such as selling tickets to potential customers, negotiating contracts or venue rates.

Venue sales staff can also benefit from an understanding of selling strategies. Body language and the ability to read buying motives and behaviour can all be integral in face-to-face sales environments.

A course can take you through the entire sales process step by step, from establishing the decision maker, through to closing the deal. Most sales training takes the form of day-long workshops, including role-play scenarios.

Planning and launching an event

You may have the creative vision to see an event conjured up from thin air, but planning an event needs careful time management.

Workshops can take you through the stages involved in planning and launching an event, including how to avoid common pitfalls and wasting money.

Event security

No event can ignore the importance of health and safety in event security. Health and safety or event security training are invaluable for anyone involved in operational training, or who is actively hands-on in ground operations.

It is always advisable to look out for courses endorsed by industry bodies, such as the Institute of Occupational Safety and Health.

Event security is not only vital to the success of an event; there are also legal obligations with health and safety you must cohere to.

The overall aim of event security and health and safety training is to ensure organisers:

• Work more safely themselves
• Manage safety more effectively
• Contribute to the health and safety management of their organisations.

Specific aims are:

• To ensure that delegates understand the risk management process of an event
• Achieve an internationally recognised standard that is the basic requirement for operational management in most sections of the events industry as required by law.

Useful modules include:

• Accident Prevention Objectives
• Health and Safety Law
• Health and Safety Management Systems
• Proactive Monitoring – Audits, inspections etc
• Risk Assessment throughout different stages of an event
• The Cause of Accidents and Reactive Monitoring
• Common Hazards
• Safety at seated events
• Safety at outside events
• Safety at conferences

A good course will be accredited by an industry body such as The Association of Exhibition Organisers. Training can advise you on using practical tools and strategies to help handle any event.

There are some areas of event management where it’s best to call in the experts. Event security experts, McKenzie Arnold Security UK Ltd., can provide a tailor-made security service catered to your needs. Please call McKenzie Arnold Security on 01371 822 131 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it to find out how we can help.