| Not
everybody has the gift of the gab, or has natural sales skills.
For larger events, you will need sales ability in a number of areas
– such as selling tickets to potential customers, negotiating
contracts or venue rates.
Venue
sales staff can also benefit from an understanding of selling strategies.
Body language and the ability to read buying motives and behaviour
can all be integral in face-to-face sales environments.
A
course can take you through the entire sales process step by step,
from establishing the decision maker, through to closing the deal.
Most sales training takes the form of day-long workshops, including
role-play scenarios.
Planning
and launching an event
You
may have the creative vision to see an event conjured up from thin
air, but planning an event needs careful time management.
Workshops
can take you through the stages involved in planning and launching
an event, including how to avoid common pitfalls and wasting money.
Event
security
No
event can ignore the importance of health and safety in event security.
Health and safety or event security training are invaluable for
anyone involved in operational training, or who is actively hands-on
in ground operations.
It
is always advisable to look out for courses endorsed by industry
bodies, such as the Institute of Occupational Safety and Health.
Event
security is not only vital to the success of an event; there are
also legal obligations with health and safety you must cohere to.
The
overall aim of event security and health and safety training is
to ensure organisers:
-
Work more safely themselves
-
Manage safety more effectively
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Contribute to the health and safety management of their organisations.
Specific
aims are:
- To
ensure that delegates understand the risk management process of
an event
-
Achieve an internationally recognised standard that is the basic
requirement for operational management in most sections of the
events industry as required by law.
Useful
modules include:
-
Accident Prevention Objectives
-
Health and Safety Law
-
Health and Safety Management Systems
- Proactive
Monitoring – Audits, inspections etc
-
Risk Assessment throughout different stages of an event
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The Cause of Accidents and Reactive Monitoring
-
Common Hazards
-
Safety at seated events
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Safety at outside events
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Safety at conferences
A
good course will be accredited by an industry body such as The Association
of Exhibition Organisers. Training can advise you on using practical
tools and strategies to help handle any event.
There
are some areas of event management where it’s best to call
in the experts. Event security experts, McKenzie Arnold Security,
can provide a tailor-made security service catered to your needs.
Please call McKenzie Arnold Security on 01371 822 131 or email info@mckenziearnold.com
to find out how we can help.
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